My Location
Anniversary Towers
Nairobi, Kenya
My Profile
Rebecca Rayon Mpaayei
I'm a
Accomplished trade and enterprise development leader with 25+ years driving export growth, market expansion, and SME empowerment. Expert in designing strategic initiatives, fostering partnerships, and mentoring talent, with a servant-hearted approach to sustainable economic development and lasting impact.
Get to Know Me
Driven by Purpose, Guided by Impact
Trade and enterprise development expert with 25+ years’ experience in export promotion, compliance, and capacity building across multiple sectors. Skilled in driving market access, building partnerships, and mentoring SMEs to compete globally. Recognized for combining technical expertise with a people-focused approach to deliver sustainable impact
Core Competencies
Export Product Development
Methodologies & Frameworks
Export Readiness Framework
150+
Projects Completed
25+
Years Experience
98%
Client Satisfaction
Skills
A snapshot of my expertise in export development, market access, and trade strategy implementation.
Export Strategy & Product Development
Export Readiness
95%Deep expertise in preparing products for international markets
Market Access Strategy
90%Designing roadmaps to enter new markets and overcome trade barriers
Trade Facilitation
85%Streamlining logistics, compliance, and stakeholder coordination
Branding, Partnerships & Tools
Brand Strategy
90%Crafting compelling brand narratives for export market appeal
Stakeholder Engagement
88%Collaborating with government, private sector and market actors
Data & Tools
80%Power BI, TradeMap, Google Analytics, MS Office Suite
Resume
Seasoned trade and enterprise development specialist with over 25 years dedicated to strengthening Kenya’s export landscape. Expert in designing and delivering programs that build SME competitiveness, enhance market access, and promote inclusive growth. Adept at managing donor-funded initiatives, implementing national strategies, and driving product innovation to position Kenyan businesses in global markets.
Professional Summary
I am committed to excellence, integrity, and servant leadership in creating lasting value for businesses and communities.
Technical Skills
SME Capacity Building
85%
Project Management
80%
Professional Experience
Kenya Export Promotion and Branding Agency (KEPROBA)
2020 - Present
Team Lead & Manager – Product Development
- Implemented the National SME Capacity Building Program reaching 300+ SMEs across 10 counties
- Led Digital Trade Readiness initiatives, onboarding 100 SMEs onto the “Made in Kenya” e-portal.
- Developed product and market profiles driving export diversification
- Spearheaded Kenya–EU Economic Partnership Agreement implementation strategy
Services
Rebecca provides specialized consulting and advisory services to organizations, SMEs, development partners, and public institutions. Her areas of expertise include:
My Work in
Project Management & Digital Development
Blending technical skills with strategic oversight, I deliver well-managed, high-quality digital projects tailored to community needs, education, and enterprise.
Explore All ServicesSME Capacity Building & Training
Equipping enterprises with skills, tools, and readiness to access regional and global markets.
Product Development & Innovation Support
Helping businesses improve product quality, packaging, and compliance to meet international standards.
Inclusive Trade & Gender Mainstreaming
Developing programs that empower women entrepreneurs and promote equitable participation.
Donor Program Management & Advisory
Supporting funding proposals, program execution, and results reporting.
Contact
REBECCA's Portfolio
Contact Info
Phone Number
+254720286557
+254720286557
Email Address
rayonne@nenkai.co.ke
RMpaayei@gmail.com
Get In Touch
Reach Out.